By Jenny E. Czapla 
Nowadays, intelligent consumers are accustomed to reviewing emails that arrive in their inboxes, so yours must be distinct from others to grab their attention. Follow these simple guidelines when creating your review collection emails to achieve the most effective return on investment. Get your template for free now.
In this article, we’ll provide some of the most effective review collection examples we’ve found from our clients. These are examples that have been proven to increase conversion rates. At the end of this article, you’ll have a few ideas to use when you ask your customers to write reviews.
How To Ask Your Customers For A Review, The Right Way
If you’re asking customers to leave reviews via email, it is essential to consider their viewpoints.
They’ve obtained what they want from you, be it an item or service, and might need some motivation to make an effort to write a review. Consider yourself as a customer and consider what could make people more inclined to write reviews.
Here are some basic guidelines you can follow to ensure the review requests you send are as effective as you can:
Make it short Your customers are running short in time, so cut to the chase and quick!
Remember to say thank you. Remember that customers will be doing you a favor by leaving a review.
Reaffirm your brand’s image. Make your review request easily identifiable by adhering to your branding guidelines. It’s simple to create emails with REVIEWS.io’s customizable templates. There are some excellent examples below.
5 Review Request Email Examples You Can Learn From
Once you’ve learned the fundamentals, you’re ready to master the most effective. We’ve collected a collection of email requests for client reviews, which consistently do effectively.
By cleverly utilizing branding and engaging, quick language, they’ve perfected their art of asking customers to leave reviews with their REVIEWS.io email templates.
Keep it brief and straightforward
There is a direct correlation between the amount of text in the document and the conversion rate. The more text your customers need to go through more likely your clients will be to provide feedback. In essence, the longer your email, the lower the chance of conversion. So imagine that every word costs you $100. Keep your messages short, sweet, and concise. Simple email messages with a straightforward call to action always perform well, as in the one below from Vuori. Remember that most people will see your email via the go, and we recommend keeping your text to a minimum.
Reinforce Your Brand
The email you send to review requests should be immediately identifiable to your clients. Drag-and-drop email templates allow you to customize to the heart’s content.
Check out the following example from Biscuiteers. With a visual style and a tone that reflects their site, they’ve designed an email to request reviews that entices the user with a consistent brand.
This email converts to over 18%, far above the industry norm of 3 percent.
Could you keep it simple and focused?
Your email should have only one goal: to inspire recipients to write a review. The process should be as straightforward as possible, with a clear call-to-action (CTA) informing the user precisely what they must complete. Your content must be centered, so remove any other information about sales that could be distracting.
Consider this one taken from Charlie Hustle. It begins with a direct inquiry, uses simple language, and utilizes our In-Email form to make it easy.
In-Email form forms let users provide feedback within the body of the email and avoid being directed to their browser. When you first look at it, it’s also apparent that it’s a review request. Simple icons make it simple to give a star rating before the user has considered the process of creating an evaluation.
Offering Rewards
Reviews that are rewarded have two main advantages:
They can help improve the rate of review collection.
They assist in bringing users back to the website when a review has been completed.
The REVIEWS.io solution lets you create voucher codes and discount coupons only displayed after a review. We also have integrations with other services like smile.io and Loyalty Lion Integration, which allow you to create a reward system that is weighted system for various review types.
Our eCommerce client, Sun Of A Beach, uses an approach based on rewards in their review collection campaign. Remember that when you offer a bonus, you must submit it to all customers, regardless of how favorable or unfavorable the reviews they write.
It is essential to remember that while offering rewards can have positive effects, it could also be detrimental. Customers may become aware of discounts you provide in connection with your brand, making them avoid purchasing from you when products or services are at a premium.
Personalize and Be Personable in your review emails
Customers will respond more positively to collection emails with personal touches. Make sure to mention the recipient’s name, i.e., MR Daniels. This can be done using placeholders found in the REVIEWS.io templates for email. Be sure to leave your name (or the name of the most suitable person). People are likelier to write a review if they believe the request came from a natural person.
One nice feature that increases conversion is to include a unique signature or message from a person within the company, such as Chapelle Jewellery, here in their highly successful reviews request mailer.
It’s okay to go all out in designing your mailer. Sometimes, the tone of your email is more important.
Video Review Collection
Video reviews are a remarkably efficient form of user-generated content. They offer visual proof of the satisfaction your products bring or the problems they solve. They’re relatable and engaging. But it requires extra effort to get your customer in the loop. It’s mainly because it requires some effort from them too.
We’ve designed the Video First feature. It was designed to place videos at the forefront and to make the review collection more of a visual dialogue between you and the customer.
Instead of a formal invitation, you can request an evaluation via a personal video message. This allows you to communicate with the person receiving it on a deeper emotional level. It is possible to use this message to inspire them to share their experiences. And if they decide to share it by video, it is possible to click the button to take them directly to a custom video-based reviewer.